Lead Generation and Content Marketing for EY Brightree.

Brightree is a multi-award winning SAP Partner. Providing a spectrum of Management Consulting, Systems Integration & Implementation, and Application Management Services in Applications, Analytics, Database and Technology (SAP HANA), Mobility and Cloud. They are also a part of the EY Global Network of Member Firms.


Identifying the target audience and prospect would be a challenge for this business line. We are pleased to be taking part in generating leads for two (2) major procurement products namely:

  • SAP Ariba (Ariba Sourcing & Ariba Strategic Sourcing)

  • SAP Hybris (B2C, B2B & Marketing Cloud)


Having gone through several consultations, our consultant and digital marketing team had proposed a solution including generating leads by using social media platforms (Facebook, Google & LinkedIn) and enhance product visibility by providing content marketing in five (5) landing pages.


The 6-month campaign has performed well and generated more leads than the client's expectation.

143 Leads Generated
0.36~0.77 Cost Per Click (MYR)